Great article on Pitching to Film Investors from IFP Film Week. The comment about the “lightbulb moment” and how investors need to understand how the life of the project will play out and get money back for them; repeated by another panelist, “When pitching to an equity investor, it’s important to show typical return for your type of movie.” This is so crucial, and oftentimes overlooked by filmmakers during their pitches. A must read article: Film Financing CliffsNotes: Top Tips from Industry Investors & Financiers at IFP Film Week