The new world of VOD and being able to target your market directly is fantastic news for producers, especially those who could or did not follow the traditional distributor model. However, unlike the traditional theater/distributor model, these opportunities are much more difficult for projections and business plans. Here we outline all the different VOD business models, costs and calculations associated with each, as well as which statistics and case studies you want to use in your business plans.

A business plan has three basic purposes: communication, management, and planning. Learn how the business plan is used to attract investment capital; help you track, monitor, and evaluate; and identify and avoid roadblocks and obstacles. Most importantly, you need it to attract investors to fund your project. No one is going to invest in your project unless they can see how they are going to get repaid and more importantly, make a profit.